McAlister’s is beloved for its giant spuds—it’s a part of the menu that sets them apart from the competition. And when a guest decides to customize their spud, the McAlister’s Spud Bud community welcomes them with big smiles and fluffy forkfuls. When you’re a member, it doesn’t matter if it’s your first or hundredth time ordering a McAlister’s spud, it’s ALWAYS a cause for celebration.
The campaign tells the story of the newest member of the Spud Buds. Mark decided to customize his Spud Max by adding avocado and found himself part of a club full of fellow potato enthusiasts. The viewer can feel the enthusiasm that the Spud Buds have for McAlister’s spuds and the sense of community they have. The delicious, made-to-order giant spuds inspire guests—existing and new—to order their own.
Also, McAlister’s is sending one lucky Spud Bud on a tater trip of a lifetime—The Great Spud Getaway. They’ll stay in the Idaho Potato Hotel, win McAlister’s spuds for a year, and much more!
Campaign content lives across pre-roll video ads, paid and organic social media and targeted digital ads.
Augusta Jones Creative Director, Prop Stylist
Alissa Funk Copywriter
Spike Felder Videographer/Editor
Colin Murphy Content Creator
Shell Royster Photographer
Dominic Prestera Designer